Alex Weil

Alex Weil is the award-winning executive creative director and founder of New York-based "design and build" digital atelier - Charlex. As designer, storyteller and technical innovator, he has delivered breakthrough moments in digital imagemaking for over 25 years. From groundbreaking work with multi-layered video effects for projects like The Cars' 'You Might Think' - netting the young director MTV's first ever Best Music Video Award - to acclaimed projects for Saturday Night Live, IBM and Budweiser, Weil has become synonymous with the aesthetics and language of digital communication. Weil broke ground early by embracing video as his creative medium at a time when it was considered only a primitive delivery system. Motivated by a 'never before' attitude he developed innovative alternatives for producing motion graphics and effects. By the early 1980s Charlex was single-handedly challenging the slower and expensive optical houses and quickly earning a reputation in the advertising and broadcast industries as post-production mavericks. These early days were captured in the 1988 film "Tapeheads" with John Cusack playing Alex. Even during the early days of crude daisy-chained video decks and gaffer tape ingenuity, Weil recognized the limits of relying solely on technology to deliver a message. To further the creative experience - 'the personality' of the work - Weil started to collaborate more deeply with ad agencies to develop a new turnkey approach to post-production. Charlex became the first shop to successfully integrate design, effect, editorial, sound and live-action production services into a single working environment. During this time Weil partnered with new software company Discreet Logic and equipped his team and New York with the latest evolution in post-production technology. This potent combination re-contextualized the potential of design and effects in commercial production. During this period Charlex and Weil were also gaining acclaim in the realm of design and branding for their work for the Fortune 500, including Coca Cola, Ford, Exxon, GM and Microsoft. Alex Weil had come to successfully harness both the art and the science of his discipline. Challenged by the endless appetite for 'new stuff,' Weil embraces the potential of the latest talent and technology to push the work forward * including creating a thriving new CG team. Under his direction, Charlex continues to expand its creative repertoire, grow talent and discover new ways of expressing ideas using digital technology. Weil recently completed his first animated film - One Rat Short.