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Jeff Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded/ran animation studio Wild Brain (where he created Disney's pre-school hit Higglytown Heroes), helped manage Paramount and Universal's overseas video joint venture, and used the book to teach the class Media & Entertainment: Economics, Policy and Strategy at UC Berkeley's Haas School of Business.