Craig McNelley

Born and raised in Austin, Texas, Craig first attended The University of Texas at Arlington for two years majoring in Broadcast Journalism. Realizing a childhood dream, he transferred to The University of Texas earning a Bachelor of Science degree in Radio-TV-Film in December of 1998. In January of 1999 he moved to Los Angeles and quickly gained a job at E! Entertainment in the online division. Before leaving he had risen to the Licencing and Merchandising Manager of E! Online's retail store. While working on a friends labor of love, he was re-bitten with the production bug and quit E! to return to film production. Due to strike threats, opportunities were tough, and he was able to join USC's famed film school. He continues to work there while writing, directing and producing his own projects. In addition in the summer of 2001 he formed Berkeley Avenue Productions, an equipment rental business. He has since moved on to a partnership with Slickforce Studios. Together they produce photography that has graced the covers and pages of a number of popular men's magazines.