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Joseph Torres Sr. started in still photography while pursuing a degree at The University of Pacific (College of Pacific, during his tenure there), in Stockton, CA. After graduation he started shooting news as a stringer for Sacramento stations. He then decided to start his own business selling and processing sports film in the Central Valley. Besides owning the lab, he was the team cinematographer for UOP's football team (and some basketball). He held this position for 25 years. He built his business on personal service and the speed of getting film processed and returned to the coaches. He also worked on low budget films as a crew member and background actor.