Gillian Sheldon

Gillian Sheldon is the President and Founder of Sheldon Strategy & Consulting, a boutique communications strategy firm. She brings with her nearly 20 years of experience in brand strategy, content marketing, social media, talent relations, publicity, digital product development and corporate communications. A passionate advocate for social good initiatives, Gillian is known for her unique ability to creatively develop and execute compelling marketing campaigns. Most recently, she served as the Managing Director of High10 Media, named by The Observer one of New York's top 50 most powerful PR firms. She lead the West Coast office, focusing on business development and leading accounts for brands such as the University of Pittsburgh Medical Center's Center for Connected Medicine, digital publisher First Media, Super League Gaming, and others. Previously, Gillian served as the Chief Marketing Officer of the XPRIZE Foundation where she oversaw all marketing, brand, communications and creative activities for the innovative non-profit. Before XPRIZE, Ms. Sheldon served as Senior Vice President, Marketing at Participant Media, where she focused her efforts on TakePart.com, the digital division of Participant. This included content marketing, social impact campaigns, social media, CRM and email/mobile marketing. Before Participant, she was the Supervising Producer of Digital at Sony Pictures Television for "The Queen Latifah Show." She also served as Vice President of Celebrity Programming for BUZZMEDIA (now known as SPINMEDIA), where she oversaw the social media presence and personal blogs of various celebrities and influencers. In 2005, Ms. Sheldon was one of the founders of the game-changing TMZ.com and subsequent TMZ TV and was vital in the creation, management and execution of the brand. A graduate of the University of Washington, Ms. Sheldon began her career in local news in Seattle, working as an assignment editor and field producer. She lives in Los Angeles with her husband and daughter.