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Kobi Shely is Head of Marketing at Distrify. He is an online media professional with over ten years of experience in marketing, with a focus on B2B marketing support & execution. He works with content owners and startups to reach their targets through various publisher integrations, and working closely with strategic partners. He was co founder of two startup companies, FilmDIY a direct to fan movie platform, and Hyperclip a contextual content engine matching video on demand with publishers network and mobile apps. His experience with online film marketing started back at 2007 with a movie he produced and directed on Apple fanboy culture. The movie made the top selling list on leading streaming platforms such as iTunes and Hulu, and aired on CNBC. At Distrify he has - Built and managed publishers, organizations, bloggers, and social media influencers partnerships. Setting up B2B VOD applications characterization from concepts to execution. Setting up Branded VOD channels with social media influencers, organizations and publishers. Managing the company's social media channels including Facebook, Twittter, Tumblr, Google+ Managing the company's mobile strategy and marketing. Managing creative team, innovative marketing campaigns for content producers and publishers. PR work featured on Screen Daily, Hollywood Reporter.