Larry W. Jones

Larry W. Jones is an American media executive. He served as President of TV Land for Viacom from 1998-2015, overseeing creation of content for linear and digital platforms, marketing, brand packaging, press, program scheduling and acquisitions, and program production. Jones' business, creative and management contributions led TV Land to become the premier classic TV brand in the United States and one of Viacom's most successful businesses. Under his leadership, TV Land grew in subscribers to more than 90 million homes. In 2003, the network created TV Land Productions headed by Jones to develop original programming to complement the network's acquired programming strategy. Jones joined Nickelodeon/ Nick at Nite in 1988 and has held positions of increasing responsibility over the past fifteen years. Prior to being named Executive Vice President and General Manager of TV Land, in 1997, he was Senior Vice President and General Manager. Prior to that role, Jones was Vice President of Nick at Nite and TV Land. Earlier in his career, he served as Vice President of Marketing for Nick at Nite from 1993-96 in which he played an active role in the creation of TV Land, which premiered on April 29, 1996.