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Filmmaker, founder and partner of Mixer - has been a constant in the international advertising industry. As an advertising film director, he won 41 Lions (11 of them gold) at the Cannes Lions Festival of Creativity, becoming the second most awarded director of the Festival. In the past 10 years, João focused on TV and cinema production content, working as a director, producer and exec producer on dozens of drama series and documentaries for the main international and national TV networks, receiving various awards and nominations in international festivals such as Taorminal Festival, Emmy International Awards, Berlinale, Toronto ReelWorldFilm Festival, PanAfrican Los Angeles Film Festival, among others.