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Chris Phoenix is founder and CEO of Phoenix Media Group Inc. and a senior digital content executive. Dubbed 'the forefather of digital entertainment,' Phoenix helped Maxim evolve from print to video domination, breaking the barriers of how branded content was imagined, produced and distributed. His rich canon of practices and singular insights drove him toward a new model for the future. He has shaped Phoenix into a multi-disciplinary transmedia company responsible for all phases of project development and execution, fusing creative agency, entertainment studio, production company and post-production studio into one streamlined entity. His initiatives include development of original content, branded entertainment, VR and integrated marketing campaigns. His expertise in ideation and content creation extends to both sides of the process and has yielded undeniable results, including an Emmy nomination and ADDY, PromaxBDA, Valencia, Effie, OMMA, CLIO, and One Show awards.