Will Coss

As Executive Producer of Macy's Branded Entertainment, Will Coss oversees the creative ideation, design & construction, creative direction, logistics, operations, as well as the NBC national broadcast and marketing partnerships for Macy's event portfolio. Macy's Branded Entertainment is a dedicated in-house staff charged with bringing magic to millions each year through iconic events that define the holidays and significant milestone moments. These events include the multi Emmy® Award winning Macy's Thanksgiving Day Parade, Macy's 4th of July Fireworks, Macy's Flower Show®, Macy's Santaland®, as well as a host of in-store and community holiday events nationwide. With over 15 years of experience in Television and Film as an award winning Executive Producer, Director, and Network Executive, Will Coss has led multi-platform creative across many of the leading networks/content providers in media including Nickelodeon, MTV, VH1, YouTube, VICE, CNN, NBC, and Live Nation. Will has been the recipient of a Peabody Award as well as multiple Webby, Cynopsis and Kidsscreen Awards and his work on the 2016 Kids' Choice Awards digital experience, the 2021 Macy's Thanksgiving Day Parade and 2022 Macy's Thanksgiving Day Parade have earned Emmy nominations from the Academy of Television Arts & Sciences.