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Brian France is an entrepreneur, business executive, and philanthropist based in Charlotte, North Carolina. He is the Founder of Silver Falcon Capital, a private capital investment group focused on supporting entrepreneurs and innovators in product development, food and restaurants, and sports entertainment. As Chairman and CEO of NASCAR for 15 years, he was responsible for expanding the organization's safety measures, increasing sponsorship participation, and improving fan engagement. Through the Luke and Meadow Foundation, Brian continues to partner with local and national non-profit groups.