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Born in New York and raised in the San Francisco Bay Area, Rob Woodburn has over two decades of experience in the entertainment industry. He started his career at the legendary William Morris Agency in Los Angeles and ultimately became a Talent Manager at ROAR before relocating to Sydney in 2006. In Australia, he was quickly promoted to Partner and Head of the Film & Television Department of Artist & Entertainment Group (AEG), which was Australia's largest and only ASX listed talent agency via a successful IPO. He launched the Rob Woodburn Agency (aka Rise Talent & Literary Agency Pty Ltd) in late 2009 and became a dual citizen of the USA and Australia in 2020.