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Natasha Lance Rogoff is the CEO and founder of KidsCOOK Productions and a former Executive Producer of Sesame Street International, creating 182 episodes and winning awards from 1993-1997. Ms. Rogoff is committed to creating high-quality, innovative entertaining and online interactive educational programming that inspires children and teens to cook healthy food, live sustainable lives and enjoy the moments that good food and friendship present. Ms. Rogoff produced and directed award-winning documentaries and current affairs programming around the world for PBS, Frontline, BBC, NBC, ABC and CBS. Ms. Rogoff is also an Associate of Harvard University's Visual and Environment Sciences Department since 1999. She lives in Cambridge, MA, with her husband, Kenneth Rogoff, a professor at Harvard University and her two children.