Robert Jacobs

Bob is a recognized leader in social media engagement, strategic and crisis communications, and innovative media development. He's directed projects and work that earned three Emmy Awards in Television, nine Webby Awards for the best Internet site, and three Shorty Awards for best social media. Bob has earned five agency medals for exceptional achievement, exceptional service, and outstanding leadership. He is the senior career NASA spokesperson and serves as Deputy Associate Administrator for the Office of Communications, and often publicly represents the Office of Administrator and other senior agency leadership. He is responsible for directing and executing many of the agency's outreach activities. His creative communications approach led to the collaboration on such films as "First Man," "Hidden Figures," and "The Martian." Bob led a number of public and education events related to the films, including public premieres and videos with Ridley Scott, Matt Damon, Jessica Chastain, Janelle Monáe, and Taraji P. Henson. He directed the collaboration on the Internet-based Third Rock Radio station and the highly-popular Angry Birds Space mobile gaming platform. Bob also developed, co-authored and edited four books, including "Hubble: A Journey through Space and Time" and "Apollo: Through the Eyes of the Astronauts," plus a children's book "The Astronauts Alphabet." A Nashville native, he earned a bachelor's degree from Middle Tennessee State University and a master's degree from Seton Hall University.