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Texan-Venezuelan trans-media Artist Sergio Carvajal-Leoni is the creator of the independent series El Gallo, the Texan Italian Cult film Tiramisu for Two and the celebrated edutainment project italchannel.TV. Sergio is a strong proponent of Hyper-Localized digital storytelling and believes that the future of entertainment is by all means localized and customized experiences. Sergio believes that multiplexes across America will eventually start offering an equal balance of "local stories" and "farm out" ones. He thinks that the lack of local stories with good Geo-Ethnic-Cultural content is the reason why most people feel disenfranchised with their surroundings and why communities grow and develop without ever establishing a strong identity that unites its residents. Sergio believes that creating new forms of financing, distribution and storytelling that strengthen the local storytelling market is a must; he believes it is a million times more important than any prize or anyone's approval. That said, he secretly also looks at who won the Oscars and wonders if he ever, for any reason, would win one some day.