Berth Milton Sr.

Berth Milton Sr was a Swedish photographer and pornographer who in 1965 founded the porn company Private which later grew into a porn empire. The company began publishing hardcore pornographic magazines in the sixties despite it being illegal at the time. Swedish pornography proved to be popular and the magazines were regularly smuggled over Øresund by boat to Denmark. In the 1990s his son Berth Milton Jr. took over the business. Later this lead to a bitter conflict between Sr. and Jr. when he wanted to have the company back.