Alex Alexander

Alex Alexander is the CEO of 412 Entertainment, a Sydney based production company pioneering the new TV landscape and the future of storytelling. An innovator and thought leader in the realm of multiplatform production and branded entertainment across both drama and factual entertainment. Creator of the Movie Maker Project in 2007. In 2008, Alexander produced and directed the award winning feature film and multiplatform experience 'Alma Mater High'. Alex EP'd and co-created NBCU's multiplatform crime series Precinct 13 - Seasons 1 and 2 and produced and created TV series for NBCU's E!, Style and 13th Street channels including: Changing Faces, Unveiled and Filthy Gorgeous all frictionless branded entertainment reality shows. In 2013 he was the winner of the MIPTV Content 360 award for his drama 'Step 1' - A real time multiplatform series created for Russia's CTC and MTS. Alexander works with blue chip brands, networks and media around the world consulting, creating and developing short and longform participatory drama and reality content that engages audiences across all platforms