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Starting his career in Copenhagen advertising agencies, managing clients like Sony, Ericsson, Mobil Oil and L'Oreal, Niels Juul went onto building or managing international growth of brands like Cerruti, Porche Design and George Jensen, out of bases in London, Paris, Sydney, Tokyo and Los Angeles. In 2001 Juul became a founding managing partner in Von Dutch Originals, a Los Angeles-based multinational apparel brand, that in 5 years became a 400 million USD worldwide phenomenon. He since went to work with Elle Macpherson as a CEO in turning around the fortunes of a UK public company overseeing its complete restructure and successful sale and continues to serve in a consulting or advisory board capacity for brands such as Everlast, Slazenger, Dunlop, Boys and Arrows and Kangol. In 2008 Juul was tapped as CEO of struggling Italian-American multi-Oscar winning film company Cecchi Gori Pictures, with a mandate to completely restructure its operations and business in Los Angeles and Rome. In a span of 5 years he was instrumental in winning an 18 million USD judgment from its previous management, securing a lucrative multi-million dollar global distribution deal for its film library, bringing the company to profitability for the first time in 20 years and financing its first major movie production ("Silence") in over 10 years. Juul continues to serve as a consultant to the estate of Cecchi Gori. He was an Executive Producer of "Silence" by Martin Scorsese as well as his upcoming feature "The Irishman" starring Robert De Niro, Al Pacino and Joe Pesci. Juul is a Producer of "Enzo Ferrari" to be directed by Michael Mann. He recently signed a production agreement with Nordisk Film (Copenhagen) and is serving as Executive Producer on a number of developing film and TV projects.