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Robert has an extensive background in content creation, sales and marketing. Through his formative career in music he was responsible for some of the highest selling classical and classical cross-over albums in the history of the Australian record industry and was integral in building the careers of many of the country's most gifted singers, instrumentalists, conductors and composers. Robert held a number of senior roles at the Australian Broadcasting Corporation, ultimately as Director of ABC Commercial. Since joining Arenamedia Robert has overseen the national expansion of the company, supplementing its long-term operations in Melbourne with offices in Sydney and Perth, alongside production initiatives in other states. He is working to build co-production partnerships between Arenamedia and major producers in the UK and US. Drawing on his experience in the global sale of content to broadcasters, cable networks, SVOD, online and emerging platforms, Robert has also worked to expand the company's development slate of film, TV and digital projects.