Diretor/a
Loui Bernal
DIRETOR/A
Karin C. Falk
Jens Lind
Jacob Nordenson
Jerzy Sladkowski
Richard Solarz
Elenco (na ordem dos créditos)
Hans Villius
Narrator
Reine Brynolfsson
Gustaf de Laval
Kjell A Nordström
Ass Prof. Stockholm School of Economics
Christian Von Koenigsegg
Self
Reuben Sallmander
Ernest Thiel
Björn Jacobsson
BabyBjörn
Tomas Pontén
Knut A. Wallenberg
Ingvar Kamprad
IKEA
Rolf Jenner
John Bernström
Peter Horbury
Chief Designer Volvo
Self - Programledare
Lasse Bengtsson
Hugo Martin
Anna von Rosen
Isabel de Laval
Claes Britton
Pierre Fränckel
The Hotel manager
Francois Laurent
The Receptionist
Peter Iwanek
A.O. Bergström
Staffan Rydén
Don Bastilio
Jakob Eklund
Young Carl von Linné
Sven Wollter
Carl von Linné
Philip Zandén
Christopher Polhem
Niklas Falk
Gabriel Stierncrona
Peter Svensson
Cardigans
Kaj Mickos
Inventor
Jesko von Koenigsegg
Reporter
Ove Larsson
Inventor Array Printer
Kerstin Florian
Entrepreneur
Rolf Norberg
Robin Bruce
Maurits Carlsson
Louisa Wallström
Göran Westphal
Car builder
Arne Stenberg
Pediatric
Torbjörn Hörström
Gun Denhart
Lone Pedersen
Bengt Ågerup
Monika Dahlstrand
Yoshi Kido
Ericsson Japan
Nils Rydbeck
Chief scientist Ericsson Mobil
Mike Claridge
Insect scientist
Mats Lindoff
CEO Ericsson Mobil
Stefan Ytterborn
Design consultant
Håkan Bergquist
Designer
Marty Skaybill
Salesman
Gunnar Broberg
History of Ideas
Bill Challener
Botanist
Geene Davies
Librarian
Helén Andersson
Carin Lindahl
François Laurent