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Mike Jacobson is Vice President, Strategy, reporting to Josh Line, Executive Vice President, Marketing & Creative, Comedy Central. He's based in the brand's SoHo offices in New York City. As VP, Strategy, Jacobson plays a key role in building the Comedy Central brand through the development of creative and go-to market strategies across all of its consumer marketing. Prior to Viacom, he was strategy consultant, and held senior strategy roles at creative agencies 72andSunny and 360i, overseeing creative strategy for such brands as Activision, Vans, Google, Oreo, and Universal Music. He was honored as a Forbes 30 Under 30, and won the Grand Effie Award for advertising effectiveness for his work on Call of Duty. Jacobson holds a BA in Communications with a minor in Business Administration from the University of Southern California.