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A look at the last few months of campaigning for the post of chief of government of Mexico City in 1997, the first contemporary electoral competition for a post that traditionally depended upon a designated appointment made by the president of the republic. The victory of Cuahutémoc Cárdenas, from the PRD, signaled the first time that a representative of an opposition party reached "the second most important post in the country". It was a campaign of intense emotions, advertising innovations and extensive dirty tricks. The program follows the campaign in the streets and also in the hearts of citizens who express their points of view about the candidates and about democracy.