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S Ramachandran is a print journalist, Media Person and TV Journalist turned filmmaker. He worked with publications like Afternoon Despatch and Courier, Mid-day, Indian Express, and Television networks like NDTV and Zoom before entering Bollywood. He has also written a lot of TV shows like Bol Bachchan, Salt and Pepper etc. He has been a media consultant to films like Satya 2, Jism 2 and Attacks of 26/11. He has directed music videos like Asha and Friends and Rasiya Saajan, before turning producer. S. Ramachandran, who is the founder of Sanskriti Media and Entertainment, a content providing company and a TV and film production house named the company after his daughter Sanskriti. He also owns another Film and Movie Publicity and Marketing company called Brandstand. He was a Chartered Accountant, who went on to be a print journalist and then became a TV journalist before getting into the Hindi movie industry, popularly known as Bollywood. He is now a well known director, producer and media strategist.