Veronica Lorenz

Veronica Lorenz grew up in Vancouver, B.C. and spent her early years competing as an award winning figure skater and later doing so professionally. A longer career in skating was curtailed when Veronica developed a benign cervical spinal cord tumor that left her with reduced feeling in her right hand. She adapted by learning how to use her left hand with make up brushes, and inspired by fine arts classes at Langara College, Veronica reached a likely launching point into make up artistry. She moved to Los Angeles where she studied all aspects of make up at Cinema Make Up School and made her professional introduction as a make up artist on the set of Buffy the Vampire Slayer. Requests by celebrities like Diana Ross for fashion spreads soon followed and a true talent emerged. Veronica's creative make up reflects her artistic sensibility, be it very natural or using more dramatic effects. Evidence of her skills as a fine arts painter rests in the studied sweeps of her brushes across the faces of Sarah Michelle Gellar and Sofia Vergara. Veronica unearths fresh appeal and natural beauty all the way to red carpet events, and has found creating characters and avant-garde looks on Pirates of the Caribbean and The Hunger Games equally exciting. When Veronica couldn't find an accurate tool to eliminate streaks in makeup application she decided to design it her self. The resulting Beautyblender, a unique eco-friendly sponge applicator, quickly became in demand for make up artists and celebrities on film and TV sets. The Beautyblender won 3 Allure Best of Beauty Awards, and a few of the magazines that featured it include Vogue, Elle, and InStyle. Beautyblender can also be found in the makeup bags of Gwen Stefani, Beyonce and Jennifer Gardner. Veronica Lorenz combines the multifaceted talent of a sharply inspired makeup artist with the innovation of a business savvy CEO. She continues creating tools and techniques that enhance her vision and contribute to the artistry of makeup. Veronica has recently invented the patent pending Vamp Stamp. Recognizing this as a way to put her artistry in the hands of the consumer she is now developing this innovative new tool for the market. Veronica balances a hectic schedule between the sets of films and TV shows while independently working with musicians and celebrities. She resides in Los Angeles with her husband Pat and daughter Tesla.