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Born in San Luis Potosi, Mexico on December the 2nd, 1972. Son of Juan Manuel Piñero-Domecq and Rafaela Ortiz de Piñero, the family is in the Chewing Gum Business. He first got into filmmaking at the age of 15. In 1997 he earned a Bachelors Degree in Chemical Engineering from the University ITESM in Monterrey, Mexico. Worked as a Business Consultant in South America then moved to Los Angeles, California in 1999 and studied Film at UCLA. He made his directorial debut in 2001 with the independent short film Seclusion (2002), also produced and written by himself.