Gary Gimelfarb

Gary Gimelfarb is the Head of Production at IPG's esteemed Performance Art agency, renowned for his prowess as an award-winning commercial producer. Gary has left an indelible mark on the industry through his unrivaled expertise in crafting engaging branded content and commercials that resonate deeply with audiences worldwide. His journey to success began as a tenacious production freelancer, diligently navigating his way to the top ranks of the Commercial, Music Video, and Branded Media Department at Fivelion Productions in New York City. It was within this hallowed creative space that Gary forged his path, stunning industry connoisseurs with his achievements. Notably, he orchestrated music videos that captivated audiences worldwide, working his magic for renowned powerhouses such as Warner Music Group, Atlantic Records, Bad Boy, Ruff Ryders, Refugee Camp, Harlem World, and Sony Music Group. Gary's undeniable producing talent is shown through an award-winning short film entitled "Across The Hall," featuring Adrian Grenier. This cinematic branded short gem, a stellar collaboration between First Look Studios and Samsung Mobile, captivated audiences and earned accolades aplenty. Fueled by his relentless dedication, Gary elevated this triumph to new heights, playing a pivotal role in the development and executive production of a feature film adaptation shot at Universal Studios. The project starred the late great Brittany Murphy. Gary's trajectory continues to soar as he gracefully assumes the role of Head of Production at Performance Art. Through his production leadership, he spearheads a multitude of commercial productions for an extensive roster of prestigious brands, including Scotts Miracle Gro, Tresemme, and BMW. In the realm of production, Gary stands as a true luminary, guiding the industry towards unparalleled heights of creativity and innovation. His unwavering dedication and unrelenting passion continue to solidify his status, leaving an everlasting imprint on the ever-evolving landscape of branded content and commercials.