John Gilchrist Jr.

John Gilchrist is an American actor who was born on February 2, 1968. Eventhough he has worked in movies like Speed 2: Cruise Control (1997), The Notebook (2004) and Outer Banks (2020), he is best known for playing Mikey in Life Cereal commercials. The commercial was shot in 1971 and aired from 1972-1984 and is considered to be one of the ten most popular commercials ever. He was in that at the age of three, and was in it with his two older brothers. "He likes it, Mikey likes it!" is one of the best known lines in T.V. ad history. Many untrue stories were spread about him. The most famous one was that he died while consuming both soda and pop rocks at the same. That of course never happened. John has stated in interviews that he still enjoys Life Cereal and keeps it in his house. He is married with three children and lives in New York State. He currently works in the film industry in the camera and art departments.